Typefaces

We uses two main fonts in most of our communications:

 Arial Black is used as our headline font.

It's bold and creates high impact in drawing attention to the campaign.

 Arial is a simple universal font used to send a clear and easy to read message.

Our Logo

The Factory logo is the most recognisable creative element that we have, it appears on everything that we do, even our internal communications.

Where possible, the logo should be placed in the bottom right corner of any creative.

The logo should always be used as supplied, which means no stretching, pulling or cropping. It has an exclusion zone around it in order to make it clear to read, this should not be cropped off even if you are trying to make more space, simply make it smaller. The exclusion zone must NEVER be less than 7mm.

 

	Blue JPEG   PANTONE - Process Blue   CMYK - 100 42 8 1   RGB - 0 125 200
	Pink JPEG   PANTONE - Process Magenta   CMYK - 0 100 0 0   RGB - 232 42 140
	Lime JPEG   PANTONE - 376 C   CMYK - 74 11 100 3   RGB - 99 164 54
	Photoshop PSD file   Blue, Pink and Lime   Transparent background

Image Bank